I have read dozens of business books, some good, others not so much.  The ones that stand out to me are not necessarily the best written or the most insightful, but those that seemed to tell me what I needed to hear at that moment in order to take my business to the next level.  Therefore, I took a slightly different approach when compiling this list.  Instead of just putting down my favorite 10 business books, I have listed them in the order I would read if I were starting a small business today without any prior business experience.  While noticeably missing finance and accounting books, these 10 are a fantastic primer for aspiring healthcare entrepreneurs.   Linked at the end of each book will be an amazon link to purchase these books. If you purchase a book using the link on the page, we make a small percentage of the purchase as an affiliate of Amazon, at no cost to you.   

  1. The E-Myth Revisited – Michael Gerber

The quintessential mindset book to start your small business journey, Gerber teaches you to work on your business instead of in your business. It’s not a great read and not super deep, but changing your mindset from a technician to a business owner is the cornerstone of starting a successful small business. To purchase this book on amazon, click here.

  1. Built to Sell – John Warrillow 

Another mindset book, Built to Sell is written in story form and is quite enjoyable to read.  Warrillow reinforces and expands the ideas in the E-Myth, teaching you how to simplify, systematize, and remove yourself from your business.  It is a must-read regardless of whether you plan to sell your business.   To purchase this book on amazon, click here.

  1. The 10X Rule – Grant Cardone

 I’m not a fan of the new online huckster version of Grant Cardone, but this book from Cardone 1.0 helps beginning entrepreneurs think and act bigger.  Having bigger goals requires bigger action, which you need to be successful.  To purchase this book on amazon, click here

  1. The One Thing – Jay Papasan & Gary Keller

Discover the one thing you need to do today that will make everything else easier or unnecessary.  Focus on your business’s most important next step instead of busying yourself with less important matters.  To purchase this book on amazon, click here.

  1. How to Win Friends and Influence People – Dale Carnegie 

The title says it all.  Read this for instructions on becoming more likable and charismatic, attributes any entrepreneur needs to run and grow a successful business.  Much of Carnegie’s advice seems self-evident, but we all need a reminder of the basics of human interaction.  It is a classic that has stood the test of time.  To purchase this book on amazon, click here.

  1. The Goal – Eliyahu Goldratt

Required reading during my MBA program, The Goal teaches you about the bottlenecks that slow down your business processes.  Goldblatt wrote an enjoyable story that makes you analyze your current and future business operations.  To purchase this book on amazon, click here.

  1. 80/20 Sales and Marketing – Perry Marshall

Using Pareto’s principle, Marshall teaches you to narrow your sales and marketing to the items that are really driving your business while ignoring the less productive rest.  To purchase book on amazon, click here.

  1. Get a Grip – Gino Wickman & Mike Paton

Get a Grip is the story version of the more famous book Traction.  I prefer to follow the fictional story of a business that turns its fortunes around by using Traction’s techniques.  The book is an enjoyable introduction to EOS, Wickman’s business operating model, which is a great way to organize a small business management team. To purchase book on amazon, click here.

  1. The Five Dysfunctions of a Team – Patrick Lencioni 

Another business book written in story form, Lencioni’s classic book about leadership is an easy read and teaches valuable lessons on managing your growing team. To purchase book on amazon, click here.  

  1. Thinking in Bets – Annie Duke

Duke is a former professional poker player who teaches the entrepreneur to separate decisions from outcomes.  Despite her laudable efforts, this one was a little hard to finish, but the basic principles of the book are valuable for the business owner.  To purchase book on amazon, click here.

  1. Mastering Patient Flow – Elizabeth W. Woodcock

A bonus for those starting a medical business centered on seeing patients, Woodcock’s textbook teaches the importance of patient flow within your practice.  It uses the Japanese principle of Kaizen, the methodology that helped Toyota become a car manufacturing powerhouse, and its American counterpart, Lean Thinking.  If your business is not treating patients, stick to the top 10, as this is a dense read. To purchase book on amazon, click here.