A few months ago, I shared my experience attending my first financial conference, FINCON, where I had the privilege of hearing Steve Chou speak.  His message at the conference resonated with me.  His emphasis on overcoming the hustle-centric approach of entrepreneurship and embracing a more purpose-driven model while prioritizing family left a lasting impact.  During the conference, I had the opportunity to attend his book signing for “The Family First Entrepreneur,” and to my delight, I received a complimentary copy.  In this review, I explore the insights offered by Chou in his book.

family first entrepreneur

Overview of the book

“The Family First Entrepreneur” by Steve Chou offers a perspective shift from the hustle entrepreneurship we all envision and are taught when starting our entrepreneurial journey.  He draws on his personal journey, where the driving force behind starting his business centered on family—specifically, replacing his wife’s income to facilitate her ability to stay home with their children.  Chou argues that modern hustle entrepreneurship makes business owners miserable and takes time away from more important things.  He believes that emphasizing integrating family with business and having your purpose drive your business is the key to success.

The book is motivational and practical, formulating a guide to empower readers to redefine success on their terms, fostering a mindset that transcends conventional business wisdom.  He provides practical steps for starting and growing a business with this mindset in place from the beginning.

Key messages

1. Balancing Work and Family

Central to Chou’s narrative is the idea that success in business and entrepreneurship does not need to come at the expense of family life.  He advocates for a delicate balance between professional ambition and meaningful relationships with the people close to you.

2. Purpose-driven Entrepreneurship

At the heart of Chou’s belief is that purpose surpasses passion.  His purpose was to replace his wife’s income so she could stay home with the kids- that was the goal.  A quote that echoes this sentiment: “If you start with passion, you may never find purpose and burn out in the process, but if you begin with purpose and stick to it, the passion will follow.”  His resounding message is that a clear ‘why’ can endure any ‘how.’ 

3. Prioritizes profit over revenue

While many entrepreneurs focus on growing revenue, Chou advocates a shift in perspective.  He asserts that for purpose-driven businesses, success should be measured by profit.  The purpose of your business becomes the driving force, whether it’s a personal goal like a spouse quitting a job or any other meaningful objective.  Chou argues for creating more sustainable and financially resilient businesses by emphasizing bottom-line profits.

4. Value time over money

In family-first entrepreneurship, Chou challenges the notion that more money equals less time.  He views time as an invaluable resource that should take precedence over immediate financial gains.  The core of his recommendation is ruthless prioritization—weighing decisions against the time investment required.  Chou encourages pursuing a balanced and fulfilling life, asserting that investments in relationships, passions, and personal growth yield richer returns than a sole pursuit of monetary wealth.  Although this might be difficult for a new business owner, this principle underscores the book’s theme- valuing your time is one part of building an enduring legacy business. 

5. Alternative to hustle culture 

Entrepreneurs have been taught to believe that in order to be successful, they have to hustle all of the time.  Chou urges a shift in this perspective to emphasize values, purpose, and profit over relentless growth.  Knowing when enough is enough is a central theme, challenging the addictive nature of the constant hustle some entrepreneurs struggle with (including myself).  However, his book talks about how these things can devastate your family and yourself, urging you to find a healthier and more sustainable path to success. 

Personal takeaways

1. 4-burner theory

This theory was one topic that reeled me in when Chou spoke at the conference I attended.  The idea that life consists of four burners- family, friends, health, and work, is a reminder that success often requires sacrifice.  He essentially says that you can only keep 3 ⁄ 4 of the burners burning to be successful.  He argues that to be really successful, you can only have 2/4 burners going strong.  This acknowledges that juggling all aspects requires occasional sacrifice in one area to allow another to shine.  The key here is a call for introspection on how we allocate our time and, when needed, the use of outsourcing to maintain the balance we are looking for. 

2. Prioritizing family does not take away from business success

Chou talks about the misconception that prioritizing family detracts from entrepreneurial success.  Contrary to the hustle culture, he advocates for a purpose-driven approach where financial freedom leads to a comfortable lifestyle with quality family time.  His narrative challenges the notion that a lavish lifestyle is synonymous with success, emphasizing that true accomplishment lies in aligning business goals with personal values.  From his perspective, it is possible to (almost) have it all.  Or at least have all that is important if you focus on your business’ purpose.  This takeaway reshapes the definition of success, highlighting the importance of balancing professional and personal aspirations.

family first

3. Have Long-Term Visions

Another takeaway from the book was maintaining a long-term perspective in business.  He reminded me that success rarely happens overnight and encourages a more patient approach.  A clear vision and acceptance that success requires a slow grind are essential.  He says to be content knowing that you are in this for a minimum of 3-5 years without expecting a bunch of success.  For me, this means I need to keep my priorities straight.  I struggle with wanting to take over the whole world, but I can quickly lose sight of my priorities.  I don’t want to miss important moments in my kids’ lives.  As I get older, I see the importance more of being able to take care of my health and my body.  This mindset is important to weather the ups and downs in business ownership. 

4. Efficiency 

This was a small section of the book that impacted my thinking in my own real estate business.  The author’s assertion that building a business reliant on immense stamina is unsustainable resonated with my experiences.  As Chou advocated, simplifying, optimizing, and systematizing underscored the pitfalls of growing too quickly, outsourcing without mastery, and setting an unsustainable pace.  This was a convicting part of the book for me.  I took away a lot of tips, feeling like I could make some changes right away to improve my business.

Impact on Entrepreneurs

1. Mindset shift

This book will significantly impact entrepreneurs if they can shift their mindset away from hustle entrepreneurship.  This book emphasizes that the ultimate goal is not to become Elon Musk or Jeff Bezos; instead, the core aspiration is to regain control over your time and work in a way that aligns with your values and desired lifestyle.  This perspective challenges the prevailing narrative and provides a refreshing takeaway for those prioritizing a balanced and meaningful approach to entrepreneurship.

2. Don’t quit your job just yet

Another point that will resonate with entrepreneurs is realizing that work itself isn’t the enemy.  Contrary to the notion of hastily quitting a job to pursue entrepreneurship, Chou advocates for a more calculated approach.  He suggests viewing your current job not as a hindrance but as a platform for financial security while strategically building a business on the side.  He has a line in the book saying, “If you hate your job, that is not your job’s fault; it’s yours.”  I find that important because happiness doesn’t come from more money.  This stance challenges the all-or-nothing advice often propagated by successful entrepreneurs, emphasizing the value of a gradual and calculated entry into entrepreneurship. 

3. Just start

In general, people fail to start because of their fear, not because of any logistical realities.  Chou encourages you to start your business, maybe even before you are ready.  He emphasizes that it’s never the right time to start a business.  Launching a business is the easy part; he argues that automating it is the difficult part.  This is encouraging for you when you are beginning.  Just start.  Learn as you go.  Don’t be afraid to fail.  The worst-case scenario is not as bad as you think, especially if you create a low-risk business.

4. Align your priorities with what makes you happy

As an entrepreneur, knowing when enough is enough isn’t easy.  Chou talks about this for himself and explains what is important to him.  His priorities are wealth, mental stimulation, family, and social interactions.  The book encourages entrepreneurs to evaluate their own values and ensure they align with the business’s purpose.  This insight extends to post-success scenarios, emphasizing the importance of having a plan in place once business goals are met.  By keeping priorities in focus, entrepreneurs are prompted to direct their attention toward the aspects that truly matter, fostering a sense of fulfillment beyond mere financial success.


While “The Family First Entrepreneur” effectively addresses the unique challenges faced by entrepreneurs with families, my only critique is its limited approach.  The book is explicitly tailored for those navigating the complexities of running a business while managing life and family balance.  While this is appropriate for its intended audience, it obviously limits its appeal to individuals without families or those who don’t prioritize the intricate balance of work and personal life.  While this might not necessarily be a critique, it’s worth noting that the book doesn’t provide generalized solutions applicable to all entrepreneurs or encompass challenges universally faced by business owners.


In conclusion, “The Family First Entrepreneur” highlights the problem of entrepreneurs seeking a more harmonious blend of professional success and personal fulfillment.  The book’s key messages encourage a holistic approach to life and business.  The author draws insights from his personal experiences and offers a roadmap to entrepreneurs wanting to start a business with these principles in place.  You will be encouraged to redefine success, make deliberate choices, and craft a life where both business and family harmoniously thrive.  

This book is a great perspective shift away from hustle entrepreneurship, but I would only recommend it to someone with a family or who is in the stage of entrepreneurship where they need more of a balance.  Although this resonated with me, for obvious reasons, this is certainly not an answer to everyone’s entrepreneurial challenges. Use this link below if you’re interested in reading it.

You can find more from Steve Chou on his Blog at MyWifeQuitHerJob.Com.

My Husband, Xavier getting our copy signed